Communications · 20%
Evaluate customer communications and disclosure
Judge advertising, correspondence and public statements by accuracy, balance, approval and record obligations.
Ask who will receive it
Retail, institutional and public audiences can trigger different review, approval and record requirements.
Balance benefits with risks
A communication should not present upside prominently while hiding material limitations, costs or conflicts.
Ethics25%
Communications20%
Agents13%
Broker-dealers12%
Remedies11%
Securities9%
Advisers5%
IARs5%
Avoid promissory language
Predictions, guarantees and selective performance claims can mislead even when some individual facts are true.
Preserve the evidence
Version, approval, distribution and supporting records matter when a regulator or firm later reviews the communication.